It's hard trying to be perfect and we think it's unrealistic and unsustainable to try. Don't beat yourself up over all the ways you could or should be doing more. Life's hard, the world is tough, making a small change or taking a positive step is good enough.
The ethical crowd can be a tough bunch. Excluding and outcasting others for not doing enough or turning their nose up at the efforts others make. It's time to celebrate the small changes that collectively have a huge impact.
We're on a mission to support and encourage everyone in being better not perfect. 100% of people making a 1% change has a far greater impact on the people and planet than 1% of people trying to be perfect.
Small changes make a big difference
You don't have to be vegan, never fly, not own a car, only buy ethical, use renewables, avoid all plastic,
Maybe this week it's cutting down the number of times you eat meat or not buying the bananas with the plastic packaging. Maybe next week you'll try oat milk and buy a gift from that local retailer rather than use Amazon.
Its not an all or nothing situation, the small changes matter and collectively they make a huge difference. Sign up for a fortnightly dose of ways that you can have a positive impact on people and planet.